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Executive Summary Information required by society to operate, manage and govern processes that provide its material and emotional needs determine the Information Technology requirement of society. Traditional Indian IT markets have catered to specific industry classes in remote geographies with foreign technologies and limited service offerings. Emerging markets are expected to be 3-6 fold the traditional market and offer to focus on societal processes within India. The IT industrys best step forward will be to align to the vision of creating a mission oriented information society. To this end the industry would pursue the mission of enabling societal missions with information. Homegrown solutions have to be bred with indigenous R&D and applications have to focus on the operation-clerical users, the managers and the governors of processes delivering the products and services for society. Goa offers the ideal locale for co-locating R&D at a national technology park to generate homegrown technologies. Annual venture funding fairs, technology fairs could catalyse the creation of the new emerging Indian IT markets.
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