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Information Technology Markets

Most of the conventional Information Technology market is dictated by the needs outside India to service software and hardware, not information. The domestic market is largely an application of the available expertise for services or products demanded by the rest of the world in India. The Indian society's need for information and consequently Information Technology has therefore been largely un-addressed.

SOCIETAL NEEDS MUST BE THE PRIME DRIVER OF IT MARKETS

For the IT industry to have sustained growth the prime mover of IT markets must be societal need. Unless the IT industry aligns with the societal information need the economy and consequently the IT industry will continue to face 'tough times'.

IT markets need to be classified according to the IT need of the society, not according to the skill or technology sold to an export community. Unless these are clearly identified and addressed, these emerging areas will not find the attention of IT businesses addressing expansion of existing niches.

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